As early as 7-8 years ago, Fujian rich bird group to enter the real estate sector, relative to its huge sales, real estate sales may only count a fraction, but as a group, the invisible is the sum of liquidity, and real estate has begun to heat up, but did not last long, the real estate market is slowly depressed, the rich bird slowly fade out of the real estate market. However, the market has always been "fought", you Changba me play. Recently, O'Connell and Zhejiang shoe began to enter the housing industry, the reason is the reduction of the profits in the manufacturing sector and the Japanese TV drama.Xie Rong-Fang, secretary general of the Wenzhou Shoe Industry Association, spoke of Wenzhou shoe discontinued more than 100 closed more than 100 next year, the number of Wenzhou shoe will also reduce. She said O'Connell, Cornell, Red Dragonfly, East Arts and three other Wenzhou shoe in the queue listing, capital market financing further development effort. Oubei town Houjie similarities. However, here, property prices significantly higher than Houjie, many houses have sold for more than 30,000 yuan of one square meters, across the river in Wenzhou City is even higher, many up to six $ / square meter. In the Wenzhou shoe tribe, have fallen a number of small and medium-sized shoe. However, a number of private shoe shoe one step ahead of the action, with the domestic market, it is a little more calm. Aokang Group headquarters in Oubei town, still facing cost pressures, workers' monthly salary rose to 2,500 yuan, 20% increase in overall costs, while only 5% price increase in footwear products. O'Connell boss with higher times salary from Dongguan Yue Yuen factory dug here, she is stepping up the implementation of lean management. O'Connell Group, and many Wenzhou shoe more rely on the domestic market, and hard to a step-by-step development.
Wangzhentao invested 30,000 yuan founded a small family workshop in 1988, now has developed into the largest privately owned shoe manufacturing enterprises in China Aokang Group, manufacturing workers and sales staff each have about 10,000 people. Aokang Group spokesman Wang Hailong talked about in recent years, the performance of the company remained a 20% growth rate expected revenue this year, up to 40 billion yuan. This year the number of workers continues to grow, is still in the job.In order to alleviate the shortage of labor and reduce costs, the O'Connell Group 2003 East shoe West to invest 1 billion yuan to build "West China Shoes Industrial Park in Bishan. At present, two production lines in Bishan, the labor costs of about lower than in Wenzhou 20%, workers are also relatively stable. Aokang Group's own brand of O'Connell, fire bird, and four, respectively, mainly focusing on the different levels of consumers in the country a total of more than 3000 terminal channels. However, not satisfied with the existing territory million Li Weide, Italy, Greater China brand ownership acquired last year, recently signed the Italian high-end brand GB (GIANFRANCOBUTTERI.) In mainland China power of attorney. Four independent brand positioning in 1500 yuan, Wan Li Weide 1500 ~ 3000 yuan, O'Connell Group intends to 3000 ~ 5000 yuan this upscale market cake cutting in GB brand. In addition, the O'Connell Group With the capital accumulated in the footwear industry, entered the real estate industry. 2007, O'Connell Anhui auction a piece of land to build commercial pedestrian street, has so far invested 500 million yuan. Huanggang city center to build a local busy commercial street. In 2011, O'Connell has also invested about 40 billion investment in the town of Oubei senior commercial and residential, as well as build five-star hotel. According to informed sources, the the O'Connell investment commercial pedestrian street, not only occupy the best local business locations to shop, you can also make money from these commercial real estate projects financed shoe, while the use of the popularity of the shoe is also convenient to get to or expand other resources. Fuguiniao or Senda or Hunter, we all embrace and look for these sustainable and healthy development of the innovation factor, you may go doing the investment, he may be willing to try to attempt the integration of industrial chain, I might first and strong and do great, will naturally make different choices and explore different based on different cultural genes and upbringing, this is the only way for China to create.
Is certain and predictable, under the global economic integration, "Made in China" is bound to usher in a breakthrough on the change and the nature of the business transformation, we must be prepared for that and take the initiative to adjust their own pace . "Made in China" does not mean "low" (low-cost, low-quality, low-grade), I firmly believe that through the efforts and improvements of the Chinese enterprises, "Made in China" will eventually leap to a brand, high quality, high-end excellence in cost-effective direction. It should be said that China's footwear exports highlights structural contradictions are still prominent, mainly exports its products to large but low prices and export enterprises, but small-scale processing its own brand less. In addition, similar to other traditional processing products, the Chinese footwear industry is still in the end of the industrial chain, international markets footwear distribution of intermediate links, lack of control established network of retail sectors, is still in the initial stage. Export products with low added value, the output value generated by the unit energy consumption low and so forced the Chinese footwear industry to adjust the structure, change of trade growth mode, can the industry bigger and stronger. Corporate restructuring is not once and for all, but at any time in the event, just like you every day to eat breakfast, lunch, dinner, repeating a certain extent, but the daily menus and recipes will be different. But in an industry to undergo restructuring but no one individual or company is so simple, globalization makes the factors of production, products, services, financial capital, human resources, such as the free flow, which means that the original advantage of the low-cost Chinese manufacturing also can be Vietnam, India, Pakistan, Malaysia, and even African countries to acquire, to become someone else's advantage. In this sense, if the total attempt to shade in the main business of the large trees at ease, do not take the initiative to adapt to the changes of internal and external environment, not to extend, integrate, integrated society, market, technology and global resources, and finally The result is that the tree can hold, no cold can take a sense of crisis is what we really go out into a shot in the arm to go. The main industry is the basic sideline is the secondary. The main industry, the sideline is naturally impossible to start with, only the essence of the main industry, the sideline only possibility of success!
It's written by GoodLandShoes date 3.23.2012
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