The past 12 years, more and more entrepreneurs to become the protagonist of the commercials, this is a unique landscape in the evolution process of Chinese commercial civilization, the way they speak and purpose are also diverse."Really close to themselves, you understand that melt into your life, not Vanke, not Everest or Kilimanjaro, but toward the footprints left behind when they bid farewell to them." Accompanied by Wang slightly hoarse voice, he and the serpent, as the scenes in the maze of climbing snow-capped mountains appeared. This broadcast will be available in April 2012 Jeep Grand Cherokee advertising the film screen. Wang is received the endorsement invited to Harvard in 2011 during the Study Tour. In an interview with Southern Weekend reporter, he said, a "good friend" - minded matchmaking, readily agreed. "When they asked me how I do not know, anyway, I Nie Bahan for them. Entrepreneurs to speak and please Movie Star, in particular, choose a well-known business entrepreneurs, this is tantamount to an endorsement corporate." In addition to Wang, 2056, more and more stars businessman appeared in commercials or commercial show has become a trend. Both Feng Lun, Pan Shiyi, Zhang, entrepreneurs, and entrepreneurs such as Jason Jiang, Lei Jun, also Xu Yizhong visibility limited manufacturing owners to join them. Deng Chao's endorsement fees Wang addition to the growing number of entrepreneurs willing to come to the front of the camera, cross-starred in, all kinds of business or brand spokesperson, behind both the two sides close personal matchmaking, and possible commercial reciprocity lay. Advertising the film shot in more than a decade ago, Motorola, Wang dressed in business suits, the hair Shunliu neat, standing in a hot air balloon, holding a cell phone while traveling, while directing the business behind the work. This film production is not sophisticated, creative, not outstanding, Wang's image, unlike today, the same distinctive style. However, entrepreneurs, commercial endorsements few years at the time, this ad is still sparked heated debate. "I do not have to hire brokers to find ads, I have been waiting for ads to come to me.
" Wang said, the face of the door by his own selection criteria, this standard is also changing. When he started filming the first ad, Motorola invitation issued by the the Vanke PR department refused, "how may allow advertising to you, our veterans?" Endorsement of the rare Chinese entrepreneurs gives precedent. Motorola and can not be reconciled, "Wang I must find, listen to him personally say no. Results by any the Vanke secretaries of the Xiao Li relationship found, the response is "our boss might be interested, Wang know the consequences of real promise," First, I have a curiosity to know to shoot the ad in the end is how The second is the endorsement behavior points to Intensive. If the invitation company suspected of "less" Vanke Wang is not a cold, such as stir-fried the high-tech enterprise, if the bubble is a rupture, they collapse, we would say, Oh, Vanke chairman endorsement of the business collapsed. "Wang said, he began to control the risk principle is" to select only the world's five hundred enterprises ", but then I thought," with a Chinese man's face, full access of foreign brands is a bit xenophilia there and move. 2006, taking into account that some support should be given to growing new businesses, then worked with the Pathfinder growth in domestic brand. "If you ask the actress after Passat Please Jiang, already go to the head." Said Jiang Qiong, corporate communications manager for Chrysler. Commercials by the surgeon of the 2010 Taiwan Golden Horse Award for Best Director Zhongmeng Hong and advertising companies, to complete filming the difficulty is not small, for example, there is a need to Cobra and a symbol of desire, looking lens. Wang shot microblogging revealed that the director originally intended to separate shooting, compositing, but adhere to one step. Wang asking price is not so high as outsiders imagine. Chrysler Jeep brand manager Wang Sicong said Chrysler did not take the initiative to bid, but please Wang to offer, but also "result in only a few million of the amount of feedback than the actor Deng Chao Jeep the other models in endorsement fees low. " The specific method of payment, by the Chrysler donated to the the Vanke Foundation, the first start-up projects for Thai Princess Maha Chakri Sirindhorn Foundation for children with congenital diseases in Southeast Asia project. In Wang, the "international" public-spirited attempt to precisely the Harvard Study Tour inspired. Order to express gratitude to Wang, Chrysler had presented to the Wang personal car, and promised his car anywhere in China and North America.
Wang outside, in recent years, more and more entrepreneurs willing to come to the lens, the cross-border starred in, all kinds of business or brand spokesperson, behind both the two sides close personal matchmaking, and possible commercial reciprocity lay. Pan Shiyi than Wang a small one (12 years), but he was almost synchronized with Wang began commercial endorsements. 2002, "Financial Times" endorsement, then began LG, SONY, IBM, Kingship, brand endorsements, most recently shooting a series of commercials for Scotch whiskey. Pan Shiyi said in a TV show, endorsement deals, most of "brokers" friend Hung to help him then, "mostly because the friend's face, almost confiscated money. Hung also said that Pan to commercials largest power is just for fun ". Wang similar, although not collect the money, the other will send some gifts to express their gratitude. For example, Pan Shiyi, starred in commercials more than the election scene in his real estate company. After each ad, the house would sell quickly, regardless of the factors which accounted for what percentage. "Pan said. Charles Zhang, Ding, Li Kai - fu had together for the China Telecom 3G endorsement. This endorsement deals indulgent, go the route of the entertainment of Charles Zhang is a piece of cake, but he prefers to speak for their own online game products; Kai-fu Lee is Tencent invited microblogging spokesperson. In addition, Chen Yuxin worked Kingdee endorsement. Researcher Yang Xi occupied by the enemy of the entrepreneur personal brand, which represents the struggle, rich, success, wealth and innovation, with the value of own consumption. Successful entrepreneurs willing to do voice, on the one hand, the needs of its own growth, the need to find the wealth of life-sized channels to disseminate their values, doing endorsements is a low-cost means of packaging, the entrepreneurs in its endorsement of the company have benefits. Circle of culture and collective catwalk Some entrepreneurs fear being identified as a car company spokesperson, which will no longer receive the invitation of the other car company brand activities. In the endorsement of the story behind the culture of the circle between the merchant. More recently, Mr Liu, Zhu Xinli, Feng Lun, Wang Jun, Mr Yu and Wang Bing and other six entrepreneurs, with a new car to do a large product promotion. The models into the Chinese market in 2011 priced at two hundred million yuan, take aim, the consumption of China's high-end business and political groups. The filmed election at the Water Cube. November 2011, the car company so beautiful group (one specializing in the rich business company), an event dinner before the start of shooting, and soon completed. These entrepreneurs are willing to collective catwalk, because they are the car club members, "an obligation to serve the company's brand activities. High-end customers club the club began operating in 2005, Tan Dun, Lang Lang, the music industry, entertainment, Maggie Cheung, the number, Zhang Yadong etc. in them. Some of the company's advertising strategy is not to employ a specific spokesperson to avoid the products and a direct correlation, and some entrepreneurs to avoid too close to worry about the outside world is called a particular brand ambassador with a brand. Feng Lun, Shen Peng, businesses and the investment community, the star is too US investors, or so beautiful products to consumers, the channel structures and the spokesperson of its VIP client organizations "black card" membership, the collective appearance So circle the sharing of resources. Similar circle of entrepreneurs is not uncommon, and the famous China Entrepreneur Club, the Capital Club, Mount Taishan, Hong Kong Jockey Club, China Alumni Association, etc..
It's written by GoodLandShoes date 3.29.2012
No comments:
Post a Comment