BBMIQI, the Way to Breakthrough

In 2007, children's industry is in chaos, then look to the industry as a whole, the likelihood of the brand with extensive management. With the intuitive sense of a profession, Xie total involved in the children's industry and select the ABC children's shoes have begun to take the brand operation prototype. A few short years, he has gone through the experience of Fujian children plates rapid transformation of the rise and operation of the brand in Guangdong children's plates. In July 2010, he officially entered the Brand Operations Center BBMIQI (Variety Mitch), raised a new life sailing. (Variety Mickey), BBMIQI, two years, Xie total his team through the unremitting efforts to realize the great development of the regional market and a major breakthrough, Jiangsu, Hunan and other areas after metamorphosis, the development of the regional market by leaps and bounds.
Implement a series of initiatives related to the operations of the brand BBMIQI (Variety Mitch) in the country at breakneck speed the spread of a dark horse from the squeeze in the shoes industry development to become the strong brand of children's industry.(Variety Mickey) a lot of regional BBMIQI "After 2011, accumulation and precipitation in the organizational and operational structure are already mature, and has become one of the few children's brands to brand operation, sales performance has also been steady breakthrough in single-competing the 2011 BBMIQI (Variety Mitch) had the top five. "Xie total to reporters about the BBMIQI (Variety Mitch) in 2011 by the achievements. However, driven by the economic and commercial interests of industry as a whole in recent years, many adult brand, brand sports shoes have poured into the children's industry, the space of the shoes market competition intensified. In response to this phenomenon, Xie total, mature brand of children a few years ago has begun operating at full capacity, has been basically embarked on a brand operator of the track.
Adult brands to enter the brand of children faced with two problems: First, lack of understanding of children's industry marketing channels, product supply chain with the children's industry there is a certain gap; the past two years has been in the children's brands force stage, if the adult brand hastily into the children's industry and the traditional model of brand promotion, may be thwarted at every turn, badly beaten. Of course, does not exclude individual adult brand to operate the children's brands.
It's written by GoodLandShoes date 3.20.2012