Recently, microblogging Skate Shoes about 34,600 yuan, Wenzhou one to buy is two pairs of "crocodile leather shoes caused widespread concern, many people speculated whether this pair of shoes from international brands. In fact, do not love big love custom Wenzhou has been the increasing number of, many Wenzhou shoe to look at the high-end custom market. "NILIDA Italian handmade shoes in the Great South Gate Commercial Street, the store decor is simple Italian style, in addition to a variety of men's shoes, but also display the full set of the amount of foot custom equipment, and horsehide, ostrich skin, crocodile skin and other raw materials.
According to general manager Gu Jian Ze, handmade shoes of the brand price from 2,000 yuan to several thousand dollars. The key technology lies in the foot shape data acquisition and production of the shoe last. Some of the feet of different sizes, or foot, and assembly line production of shoes can not be completely fit, custom shoes fit more than 90%. Custom shoes initially completed the customer repeatedly try to adjust back to the manufacturers, not only changed the status of the past, consumers can only be a passive shoes style, but also allow consumers to experience to participate in the fun of the product design.
It is understood that, "NILIDA sold the most expensive pair of shoes is $ 50,000. The guests choose Italy's top horse buttock skin, bare waited a few months to find this piece of leather. "This is Wenzhou ever-changing consumer attitudes." Gu Jian-taek said, some people in the choice of brands, and more pursuit of a comfortable, personalized, and quality of raw materials. In recent years, O'Connell, Baoxiniao, France sent Joe Dayton etc. Wenzhou shoes and apparel brands have also entered the field of advanced custom.
It's written by GoodLandShoes date 4.3.2012
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