The market for skate footwear is full of brands all trying to attract a very similar customer base. However, if and when this is achieved, the rewards can be monumental. Buyers of Skate Shoes can be very loyal to a brand and also very social. Once they've made their purchase, many of their peers are also likely to do so too. The majority of consumers who buy a pair of Skate Shoes, are probably not skaters, and a large number have probably never owned a skateboard in their life. However, it's the dream and brand that many of them are buying into. Once a brand becomes aspirational, 'hip', consumers will purchase and endorse it, whether it's used for the purpose it was originally intended for, or not. Skaters are generally seen as cool.
This adds further to the attraction of skate footwear, and is an integral reason that the leading skate brands spend a great deal sponsoring both individual skaters and skate events and exhibitions. Famous skaters such as Ryan Sheckler and Rob Dyrdek are huge in the world of skate and leading ambassadors of specific brands of skatewear. As well as appearing in product literature and at publicity events, famous skaters such as these can also release collaboration collections of their own footwear and clothing.
It's written by skate shoes date 11.10.2011
Tags: Skate Shoes
Sources:http://www.goodlandshoes.com
No comments:
Post a Comment